The LifeLine Impact

I’m Krysta Pate, founder of The Ownership Initiative, and when I first connected with Dr. Nicole and LifeLine, I was ready to grow my side hustle into something bigger. My business caters to institutions—cities, corporations, and foundations—so I needed to figure out how to simplify my offerings and market them effectively. LifeLine helped me streamline my messaging and create a marketing plan, and the results have been amazing! I’ve expanded from serving one state to six. LifeLine’s support doesn’t stop there—they’re always there for spot checks and can intensify the coaching when I need to accelerate my growth. I’m enjoying the success I’ve achieved so far, but I know when it’s time to level up, I’ll be turning to LifeLine for the next phase of growth.” — Krysta Pate, The Ownership Initiative

I’m Laura McGreer, the owner of Connect with Lo and Twerkin Tequila. When I first started, I had no idea where to begin. I was searching for guidance, and that’s when I found Dr. Nicole and LifeLine. LifeLine helped me turn my business idea into reality—from setting up my LLC and opening my business bank account to creating my website and mapping out my financials. With their support, I gained the confidence to grow my businesses and take on new ventures. Now, I feel like I can handle any new business idea in a snap. LifeLine taught me how to think long-term, break down my goals, and apply those strategies to every part of my life. Whether you’re just starting or looking to grow, LifeLine is the perfect partner to guide you every step of the way.” — Laura McGreer, Connect with Lo & Twerkin Tequila

I’m Mario Lawler, owner of CML Enterprises, and the MCCF program has been a game-changer for my business. I came in with one of my biggest challenges being financing, but I walked away with so much more. The business coaching and mindset shifts I received were invaluable. I’ve learned that being good at the work doesn’t mean you’re automatically good at running a business. I thought I had it all figured out until I realized I needed to delegate, change my mindset, and get support from experts like Carla and Dr. Parker. Thanks to the technical assistance grant, I built my brand from scratch—new logo, business card, and vehicle wrap. This marketing overhaul helped double my sales! MCCF not only helped me grow my business but also empowered me to pass on the knowledge to others in my community. My advice? Be open to change, accept new information, and never be too proud to ask for help. The program showed me that the real growth happens when you’re willing to learn and evolve.” — Mario Lawler, CML Enterprises